Cut Through the Clutter

Make Every Piece You Write Easier to Read and Understand


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Category: Techniques & Tactics

Is your copy easy to read? According to communication experts, that’s one of the two key questions people ask to determine whether to read a piece — or toss it.

Fortunately, academics have tested and quantified what makes copy easy to read. Unfortunately, that research virtually never makes it out of the ivory tower and into the hands of writers who could actually apply it.

But you’ll leave this session with “the numbers” you need to measurably improve your copy’s readability. Specifically, you’ll learn how to:

  • Apply a seven-step system for making every piece you write clearer and more concise.
  • Use a cool tool (you probably already have it, but you might not know it) to measurably improve your message’s readability.
  • Drastically condense your copy using the fastest, most effective approach. (The way we do it every day takes far more time and makes your message less interesting.)
  • Hit the right targets. How long is too long for your paragraphs? Your sentences? Your words?
  • Increase reading by hitting one key on your keyboard more often.

      Presenter

      Ann Wylie, president, Wylie Communications

      Photo of Ann Wylie

      Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.

                 

      Accreditation

      Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.