Think Like a Friend, Fan, Follower or Visitor

Offer News You Can Use, and Watch Your Reach and Influence Grow


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Category: Techniques & Tactics

“Our readers don’t want to read stories,” writes Brian J. O’Conner, editor at Bankrate.com. “What they really want is a big button they can push that says, ‘Solve my problem.’ It’s up to us to be that button.” Sadly, instead of delivering information that helps readers solve their problems, too many Web writers churn out content that focuses on “us and our stuff.”

In this session, you’ll learn how to write Web pages, blog posts and social media status updates that grab and keep reader interest with relevant, valuable, helpful information. Specifically, you’ll learn how to:

  • Find the right story — and craft the best story angle — for Web pages, content marketing pieces and social media status updates.
  • Position your company as the expert in the field and draw readers in with news they can use to live their lives better.
  • Get more likes and shares with stories that better serve your audience.
  • Make sure your status updates are welcome guests, not intrusive pests, by passing the 70-20-10 test.
  • Tap the power of the most-retweeted word in the English language. And avoid the one topic nobody wants to read about..

Presenter

Ann Wylie, president, Wylie Communications

Photo of Ann Wylie

Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.

           

Accreditation

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