Part one of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results,” this module offers detailed, skill-building techniques to create compelling communications materials.
“PR Writing Essentials” is focused on writing techniques that position your copy to persuade while remaining unshakably believable. Lessons include:
Looking for additional online training? Also available are 60–90 minute live or on-demand webinars providing convenient access to expert tips, tools and resources on a variety of topics. View full training calendar.
Questions? Please contact email@example.com.
Michael Smart, principal, MichaelSMARTPR
Smart has been landing top-tier coverage for 15 years. He also has trained more than 7,000 communicators across the globe on how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has been among the top-rated presenters at the PRSA International Conference three times.
Participants earn 1.0 APR Maintenance Credit for each completed module of this course. www.prsa.org/Learning/Accreditation.