This comprehensive e-learning course covers the four cornerstones of today’s demanding PR writing skillset:
This course will teach you a set of solid skills and techniques that will help you create compelling, engaging PR materials — for traditional or social media. You’ll learn how to avoid common PR writing mistakes, how to think and write like a journalist, and how to compel readers, increase reach and boost results regardless of medium.
Create copy that persuades, but remains unshakably believable with the lessons:
Target your press writing to editors and your management with the lessons:
Make your copy tighter … and make writing it a whole lot easier with the lessons:
Give your presentations impressive new flair and creativity with the lessons:
WHAT YOUR COLLEAGUES SAY ABOUT MICHAEL SMART’S EFFECT ON THEIR PR WRITING SUCCESS
“I loved every part of Michael’s writing training. I used to put off writing my press releases because I didn’t enjoy it very much, but now it’s almost like fun! Michael’s tricks and methods were VERY helpful, and I used my precious notes as I was writing my latest release, which got published in the London Sunday Times.”
— Caroline Mennetrier
Director of Public Relations
Four Seasons Hotel George V, Paris
“PRSA’s e-learning course provides valuable insights for PR professionals to refine critical skills. The structure allowed me to follow a course at my own pace — doing short lessons in between meetings that provided take-away ideas I could apply immediately.”
— Jessica Noonan
“If you are a new public relations professional or seasoned professional needing to get back to the basics on writing press releases, this upbeat lesson will get you ready. The lesson provides valuable tools and concise information broken into nine modules to allow for easy completion in short intervals or one long session.”
— Brandi Littlejohn Skeen, MBA
Process Improvement Leader
Lean Six Sigma
Looking for additional online training? Also available are 60–90 minute live or on-demand webinars providing convenient access to expert tips, tools and resources on a variety of topics. View full training calendar.
Questions? Please contact firstname.lastname@example.org.
Michael Smart, principal, MichaelSMARTPR
Smart has been landing top-tier coverage for 15 years. He also has trained more than 7,000 communicators across the globe on how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has been among the top-rated presenters at the PRSA International Conference three times.
Participants earn 1.0 APR Maintenance Credit for each completed module of this course. www.prsa.org/Learning/Accreditation.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.