Category: Communication Strategy
This comprehensive e-learning course provides five in-depth lesson modules to help position professional communicators to oversee integrated marketing campaigns:
After this course, you’ll be able to implement integrated campaigns that align strategies and tactics within the PR, advertising and marketing disciplines to create more impactful results.
Designed to be taken at your own pace. This five-hour course provides immediately actionable approaches to integrated marketing communications, along with troubleshooting, to ensure your content remains consistent, relevant and synchronized.
“Introduction to Integrated Marketing Communications (IMC): Master the Key Components of Every Campaign”
“Defining Key Audiences: Identify Audiences Within the Buying Cycle”
“Leveraging SWOT Analysis: Ensure Strategic Consistency”
“Syncing Tactics: Align Messaging Channels and Linked Tactics”
“Measuring Performance: Analyze Qualitative and Quantitative Data”
Looking for additional online training? Also available are 60–90 minute live or on-demand webinars providing convenient access to expert tips, tools and resources on a variety of topics. View full training calendar.
Questions? Please contact email@example.com.
Bonnie Harris, owner, Wax Marketing; adjunct professor, Reed College of Media, West Virginia University
Harris has designed and implemented IMC strategies for clients across the United States, including National Geographic and Yale University. Prior to founding her IMC practice in 2002, she worked in marketing and management in the technology industry for 15 years. She received her Master's degree from the IMC program at West Virginia University in December of 2007.
Participants earn 2.0 APR Maintenance Credits for a one-day online course. Learn more about Accreditation maintenance.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.