Master the Art of the Storyteller

Whoever Tells the Best Story Wins

This webinar is not currently available. Email Jason to inquire about future availability of this program.

Categories: Techniques & Tactics, Writing

Storytelling is “the most powerful form of human communication,” according to Peg Neuhauser, author of Corporate Legends and Lore. Indeed, stories can help you grab attention, boost credibility, make your messages more memorable — even communicate better.

Stories are so effective that Og Mandino, the late author of the bestselling The Greatest Salesman in the World, says, “If you have a point, find a story.”

In this session, you’ll learn to find, develop and write stories that engage readers’ hearts and minds.

Specifically, you’ll learn how to:

·         Find the aha! moment that’s the gateway to every anecdote.

·         Elicit juicy stories with the key question to ask during an interview.

·         Organize your material into a powerful story in just three steps with our simple storytelling template.

·         Start an anecdote with a bang — instead of a whimper.

·         Find anecdotes in the making with “WBHA.”


Ann Wylie, president, Wylie Communications

Photo of Ann Wylie

Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.