Category: Communication Strategy
A panel of agency leaders has been assembled by the PRSA Counselors Academy to present award-winning case studies that showcase innovative PR campaigns. Beyond traditional PR, these case studies pushed the limits and, as a result, generated wild client success. Join the panel for an exploration of two intriguing campaigns, “What’s a New President to Do When Everything Seems to be Going Wrong — His First Month on the Job?,” and “Creating Disruption With a Public Affairs Campaign: Save the Inventor. ”
Mike Neumeier, APR, principal, Arketi Group
With nearly 20 years of proven experience in PR and digital marketing, Neumeier was named the PRSA 2013 Technology PR Professional of the Year. Arketi is consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies."
Indra Bowers, founder and chief influence officer, i.d.e.a.
Bowers was the PRSA 2013 Counselors Academy chair. Prior to i.d.e.a., she was co-founder of public relations firm Bailey Gardiner.
J.R. Hipple, CEO, Hipple & Co. Reputation Management
J.R. Hipple, CEO of Hipple & Co. Reputation Management in Atlanta, is a veteran public relations and management consultant with corporations and non-governmental organizations throughout the U.S. He is a counselor to CEOs and other c-level executives on leadership communications, issues and crisis management and branding. He also serves as immediate past chair on the 2012 Counselors Academy Executive Committee.
Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.
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