Training Executives and Board Members to Speak to the Media

Hosted by the Association/Nonprofit Section.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Categories: Crisis & Reputation, Leadership & Management

Leaders of nonprofits and associations know their organizations inside out, but do they understand how to convey their organization’s stories through traditional media? This session will discuss how to prepare your organization’s leadership for media interviews. Suzanne Horsley, Ph.D., will highlight findings from a study of media training with the American Red Cross, offer insight from training she has conducted with the Red Cross as well as a local United Way chapter, and share her experiences working with nonprofit leaders during crisis situations.

Please note that you must be a member of the Association/Nonprofit Section to register for this brown bag discussion. PRSA members, join the Association/Nonprofit Section today.


J. Suzanne Horsley, Ph.D., assistant professor, Department of Advertising and Public Relations, University of Alabama

Photo of J. Suzanne Horsley, Ph.D.

Dr. Horsley’s research focuses on crisis and disaster communication, primarily in the public and nonprofit sectors. In 2012, she was named PR Educator of the Year by both the Public Relations Council of Alabama (PRCA) the Southern Public Relations Federation (SPRF). 

Dr. Horsley has volunteered with the American Red Cross since 2005 and worked in national-level disaster public affairs assignments, such as the 2009 presidential inauguration, spring floods in North Dakota, fatal flash floods in Arkansas, and deadly Alabama tornado outbreaks of April 2011. Her work during the Alabama tornado response was recognized with numerous awards, including Volunteer of the Year from the American Red Cross West Alabama Chapter, the Community Service Award from the PR Division of the Association for Education in Journalism and Mass Communication (AEJMC), and an Award of Excellence from the PRCA Medallion Awards.

In September 2012, Dr. Horsley was named a White House Champion of Change for her work with the American Red Cross and for her incorporation of service learning in her classes.