Public Diplomacy

Public Relations Writ Large

Hosted by the Global Affairs Committee.

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Communication Strategy

Among the numerous opportunities to contribute to progress around the world, PR pros can use their knowledge and expertise to serve the global society, and thereby, win new appreciation for our profession. That “higher calling” can take many forms. “Public diplomacy” can certainly be considered as one of the applications of the core principles of our profession to improving international harmony.

This session will bring together public diplomacy experts to discuss how the profession can manifest its higher-calling principles by contributing to the building of a fully functional, harmonious global society. It’ll also examine how current events in geopolitics and communications make this a relevant and important subject for all in public relations practice and education.

This session is geared toward public relations professionals who are well-established in their careers, and plan to remain in corporate, NGO or public affairs. It also benefits those who want to know what they can do now to promote public diplomacy, especially corporate and NGO practitioners.


Katerina Tsetsura, Ph.D., associate professor, strategic communication, Gaylord College of Journalism and Mass Communication, University of Oklahoma

Photo of Katerina Tsetsura, Ph.D.

Tsetsura has more than 70 peer-reviewed publications. She has worked in journalism, public relations and advertising in Russia and the USA. Tsetsura continues to provide strategic counseling to agencies, companies and organizations around the world in the areas of strategic planning and issue monitoring. Tsetsura is a chair of the PRSA Global Affairs Committee and is a member of editorial boards of several leading journals in the field, including Communication Theory and PR Journal.


Kathy R. Fitzpatrick, APR, associate dean, graduate programs and research, School of Journalism and Mass Communication, Florida International University

Photo of Kathy R. Fitzpatrick, APR

Fitzpatrick is a former professor of public relations and founding director of the graduate program in public relations at Quinnipiac University. She is a senior public relations advisor, an attorney, and an internationally-recognized scholar whose research focuses on ethical and legal issues in public relations and public diplomacy.

Dennis Kinsey, director, public diplomacy professsor, Public Diplomacy Center, Maxwell School of Citizenship and Public Affairs/S.I. Newhouse School of Public Communications, Syracuse University

Kinsey teaches public relations research methods, public relations campaigns, public relations presentations and public diplomacy. Before joining the Syracuse University faculty in 1995, he was a visiting assistant professor at Boston University, where he taught mass communication research, public opinion and propaganda, and communication theory. Kinsey’s research interests revolve around public relations and visual public diplomacy, including the relationship between mass communication and interpersonal communication. He has published in Corporate Reputation Review, the Journal of Advertising Research, the Journal of Marketing for Higher Education, Journalism Educator, Operant Subjectivity, Political Communication, Political Psychology, Public Relations Review, and Visual Communication Quarterly.

Steve Ellis, independent consultant

Ellis has managed communications and public affairs programs for foreign government clients in the Middle East, Europe, Latin America, the Caribbean and Asia. His foreign government work has included counseling high-level elected and appointed officials on news media relations, internal communications, bilateral relations with the U.S. government, human rights and environmental issues, privatization and freedom-of-the-press initiatives.


Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.