Certificate in Principles of Public Relations

What Professors Should Know

Hosted by the Educators Academy.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Accreditation Preparation & Maintenance

This year marks the 50th anniversary of the Accreditation in Public Relations (APR) credential. The chair of the Universal Accreditation Board (UAB) will answer your questions about educators earning the APR. She will also explain the UAB’s new program for college seniors, the Certificate in Principles of Public Relations.


Bey-Ling Sha, Ph.D., APR, professor and director, School of Journalism & Media Studies, San Diego State University

Photo of Bey-Ling Sha, Ph.D., APR

Sha’s scholarly work has been published in numerous top-tier journals, and she has won research honors from every major communication and public relations association. Her teaching honors include PRSA’s 2012 Outstanding Educator of the Year, San Diego State University’s 2007 Outstanding Faculty Award and the University of Maryland’s 2004 Outstanding Faculty Award. Sha is the 2014 chair of the Universal Accreditation Board, which oversees the world’s largest certification program in public relations. She was the 2010 and 2011 chair of PRSA’s National Committee on Work, Life and Gender. With Glen Broom, she is co-author of the 11th edition of "Cutlip & Center’s Effective Public Relations" (Pearson).