Marketing for Nonprofits: 10 Trends and a Few Tricks

An Association/Nonprofit Brown Bag Discussion

Hosted by the Association/Nonprofit Section.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Categories: Emerging Trends, Techniques & Tactics

You are the wearer of many hats, juggling daily challenges while providing strategic counsel to your organization. Your job would be easier if the profession stood still, but working within the ever-evolving PR and marketing landscape, it’s easy to get overwhelmed. Industry veterans Rick Batyko, APR, Fellow PRSA and Kate Eidam will help you navigate the latest communications trends and practices, while offering advice and guidance on which ones matter. They’ll talk about topics ranging from content marketing and social media to SEO and audience profiling.
Among the topics this Brown Bag will cover are:

  • Trends — the latest marketing trends and what they mean for your organization.
  • Tools — cost-effective tools and processes you can use now.
  • Tips — actionable, real-life advice to help you maximize resources.



Rick J. Batyko, APR, Fellow PRSA, president, Regional Marketing Alliance of Northwest Ohio

Photo of Rick J. Batyko, APR, Fellow PRSA

Batyko has more than 20 years of Fortune 100 and nonprofit communications, marketing, public relations, and brand management experience. Currently he is serving as president of the Regional Marketing Alliance of Northeast Ohio. In this role, he is leading the region’s first corporate, civic and foundation-backed effort to market Northeast Ohio. He has held executive public relations and marketing positions with Babcock & Wilcox, AlliedSignal, Honeywell International and The Cleveland Foundation.

Kate M. Eidam, strategic lead, AKHIA

Photo of Kate M. Eidam

Eidam brings nearly 20 years of diverse marketing communications expertise and business acumen to her position of strategic lead for AKHIA. She joined the organization in 2013 as portfolio lead, overseeing its General Electric book of business, and serves as a member of its leadership team. In her current position, she provides strategic counsel to AKHIA clients and manages the agency’s business development and marketing. She has managed branding and global communications strategy for well-known global brands such as ABB, Lincoln Electric, eBay and MICROS.