From Whiteboard to Customer: A Journey Through Integrated Marketing

A New Professionals Section Brown Bag Discussion

Hosted by the New Professionals Section.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Categories: Communication Strategy, Techniques & Tactics

With the proliferation of new marketing channels almost daily, increasingly tighter budgets and a world of "multi-minding" consumers, having a sound, holistic marketing platform is critical. What exactly is integrated marketing and how does it come to life, from the presentation of the business opportunity to the execution of the plan? During this Brown Bag discussion, we will address:

  • The importance of integrated marketing and what it means to consumers.
  • The anatomy of an integrated team, including who comes to the table and the blurring of traditional PR roles.
  • The important role of research to guide an integrated strategy.
  • Step by Step Case Study: McDonald’s “Nocturnivore.”

Please note that you must be an active member of the PRSA New Professionals Section to register for this Brown Bag discussion. PRSA members, join the New Professionals Section today.


Megan Severs, associate vice president, Fahlgren Mortine

As associate vice president at Fahlgren Mortine, Severs has spent 11 years navigating the ever-changing landscape of public relations, social media and marketing communications in Chicago, and Columbus, Ohio. With a love for storytelling, Severs has helped shape the narrative for brands like McDonald’s, ConAgra Foods, ZonePerfect, The Home Depot and The Joffrey Ballet, on both a national and local level. Severs is a proud graduate of Miami University, in Oxford, Ohio.