Building Your Digital Footprint

Hosted by the Financial Communications Section.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Categories: Branding, Social Media

In an era where everyone’s professional story is told in part through the results people find when they search for them online, professionals have to think about the ways they are actively managing their digital presence and how their individual presence contributes to the overall story of their company. From journalists to potential employees to clients/customers and business partners, a professional’s profile becomes an important venue for them to show people rather than just tell them about their knowledge of and passion for the issues on which they focus. How do you think about managing your digital footprint in a way that builds the story you want to tell and that demonstrates your expertise in ways that comply and align with the regulatory environment in which you’re communicating?

In this session, we will discuss how to:

  • Evaluate and assess your current digital footprint.
  • Address gaps and issues with your online profile and create a solid foundation from which to build.
  • Ensure you are creating an online trail for your activities, to make sure you are getting the most from all you are currently doing.
  • Maintain continuity and consistency with all the aspects of your online story.


Jackie Kolek, partner and managing director, Peppercom

Photo of Jackie Kolek

Jackie Kolek is partner and managing director at Peppercomm, where she specializes in working with companies with complex or highly technical products and services to package them into compelling story ideas that drive media results and enhance business outcomes. Jackie has a unique expertise in understanding how to leverage social media in highly regulated industries, and the role of content development in engaging with target audiences. She has been quoted in and written articles for industry publications, including The Firm Voice, The Public Relations Strategist, PR Week and Investment News.

Sam Ford, director of audience engagement, Peppercomm

Photo of Sam Ford

Sam Ford is director of audience engagement with Peppercomm, an affiliate with both MIT Comparative Media Studies/Writing and Western Kentucky University’s Popular Culture Studies Program, and co-author of the 2013 book, “Spreadable Media: Creating Value and Meaning in a Networked Culture.” Over the past two years, he has written for Harvard Business Review, Advertising Age, Fast Company, PR News, The Public Relations Strategist, The Council of PR Firms, and a range of other publications, and has spoken at conferences like South by Southwest, Social Media Week NYC, and the Word of Mouth Marketing Association Summit.