Shifting to Social in the Enterprise: Putting Knowledge and Engagement First

Hosted by the Employee Communications Section.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Categories: Emerging Trends, Leadership & Management, Social Media

Convincing company leaders to adopt any new social tool inside corporate walls tops the list of difficult tasks for most communicators. But selling the benefits of an enterprise-wide social networking (ESN) platform? You might as well suggest doubling the vacation policy. So how does the corporate communicator convince leaders that an ESN is not only a good idea for employees but can create tremendous value for leadership and customers?
In this discussion, discover how SAS, a global technology company with more than 14,000 employees, is modernizing and transforming the way it works using social technologies and a thriving ESN. Learn how to shift the discussion from focusing on the risks of introducing a social work environment to the risks of not encouraging a collaborative and connected approach to getting work done.


Becky Graebe, director of communications, SAS

Photo of Becky Graebe

Graebe oversees employee communication efforts and content creation, a global intranet and enterprise social media channels to ensure the company’s 14,000 employees and 400 offices around the world are well-informed and connected.


Nancy Syzdek, APR, manager, corporate communications, JT3 LLC

Photo of Nancy Syzdek, APR

Syzdek leads corporate communications for Las Vegas-based defense contractor JT3, and is a full-time lecturer for the Hank Greenspun School of Journalism and Media Studies at UNLV.