Learn to Teach

A Counselors Academy Teleconference

Hosted by the Counselors Academy.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Categories: Branding, Emerging Trends

Penn State public relations professor Marcia DiStaso, Ph.D., and John Paluszek, APR, Fellow PRSA, will share an inside view of PRSA’s Learning to Teach initiative and discuss the need for greater practitioner involvement in public relations education.
A collaborative effort of PRSA’s College of Fellows Educational Initiatives Committee, the Educational Affairs Committee, and the Educators Academy, “Learn to Teach” offers tools and training for senior counselors who seek to share their insight and practical experience by teaching at a college or university. DiStaso and Paluszek also will provide an overview of the PRSA “Learning to Teach” book, which will be released in an updated fourth edition later this year and cover topics such as:

  • Identifying and applying for suitable teaching positions.
  • Honeymoon vs. Reality: The duties and expectations of teaching.
  • Effective course planning.
  • Teaching resources. 
  • Measuring student learning.


Marcia DiStaso, Ph.D., APR, associate professor, Penn State

Photo of Marcia DiStaso, Ph.D., APR

DiStaso is an assistant professor of public relations at Pennsylvania State University. She is an Arthur W. Page Senior Research Fellow, associate editor of the Social Science of Social Media Research Center, immediate past chair of the PRSA Financial Communications Section, immediate past co-chair of the PRSA National Research Committee and chair-elect of the PRSA Educators Academy.


John L. Paluszek, APR, Fellow PRSA, senior counsel, Ketchum

Photo of John L. Paluszek, APR, Fellow PRSA

Paluszek is senior counsel at Ketchum. He is a member of the Accrediting Committee of the Accrediting Council for Education in Journalism and Mass Communications (ACEJMC) as well as the Commission on Public Relations Education. Paluszek also co-chairs the PRSA Educational Affairs Committee’s Certification in Education for Public Relations (CEPR) initiative. He has taught at Marquette University in a six-week program as Distinguished Visiting Professional, and is a past president of PRSA.