Real-Time Marketing Done Right

A New Professionals Section Brown Bag Discussion

Hosted by the New Professionals Section.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Categories: Emerging Trends, Techniques & Tactics

With an increasing emphasis on brands to capitalize on adaptive marketing and drive real-time actions, how do public relations professionals ensure they can be “in the moment” to make decisions and act quickly?

In this session, new professionals will learn about a growing sector within the industry where the only constant is change.

Please note that you must be an active member of the New Professionals Section to register for this Brown Bag discussion. PRSA members, join the New Pros Section today.


Josh Martin, social media manager, Arby's

As the social media manager for Arby’s, Martin is responsible for activating the Arby’s brand across social media platforms. Under his leadership, Arby’s social media strategies have been redefined in several areas, including product awareness, customer service, issues management and real-time marketing. In addition to social media, Martin’s role at Arby’s includes strategy development pertaining to web, mobile, online listening and content marketing activities.  

Prior to joining Arby’s in 2010, he specialized in social media at Engauge, a full-service digital marketing agency, and defined social media strategies for several brands, including Chick-fil-A, The Hershey Company and Food Lion. Martin received his master’s degree in psychology from Middle Tennessee State University and his bachelor’s degree in psychology from Kennesaw State University.