The Passion Conversation

Inspiring Your Staff and Supporters to Love Your Brand

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Communication Strategy, Executive Level

The Passion Conversation” is about how to get people to fall passionately and madly in love with your organization or cause. Learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations and ultimately impacting the financial success of a business.

This webinar will change your perspective on marketing by:

  • Explaining the three motivations for why people talk about businesses and causes.
  • Detailing how every marketing problem is a people problem in disguise.
  • Giving heartfelt evidence that marketing materials are now conversation tools.
  • Showing how customer communities sustain word of mouth while also sparking financial impact.


Geno Church, word-of-mouth inspiration officer, Brains on Fire

Photo of Geno Church

Church is responsible for developing word-of-mouth, buzz, viral and evangelism strategies for the agency’s clients. In his 14+ years with Brains on Fire, Church has helped build word-of-mouth into the identities of brands including Fiskars Brands, the American Booksellers Association, Rawlings Sporting Goods, Rage Against the Haze and many others.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.