Coca-Cola Journey

A Fun, Fearless Approach to Corporate Storytelling

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Communication Strategy

Hear how you can bring consumer engagement to the forefront of digital corporate communications strategy by becoming a fun and fearless corporate storyteller, creating shared value, establishing open dialogue with consumers, and utilizing social syndication. During this webinar, you will learn how to:

  • Utilize social syndication and consumer feedback to create content that is relevant in today’s digital and social landscape.
  • Get an inside look at Coca-Cola Journey, a platform sharing stories, videos, opinion pieces and debates — vital to creating a dynamic digital storytelling space.
  • Leverage strategies that create shared value and an emotional connection with consumers.


Mallory Perkins, social media analyst, The Coca-Cola Company


Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.