How the APR Can Boost Your Career

The ROI on the APR

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Accreditation Preparation & Maintenance

Do those three little letters after a colleagues’ name really spell success?  Is accreditation—and maintenance--worth the time and effort?  What’s the ROI on the APR, and does it pencil out?  This fast-paced webinar delivers these answers from successful practitioners who give concrete examples of how the APR took their career to the next level, and how it continues to deliver value.  After this webinar you’ll be able to:

  • Know specifically how the credential can elevate your career and make you a better practitioner.
  • Understand the cost of accreditation and the implications on your salary.
  • Know whether the APR is right for you at this point in your career.
  • Understand the process and exactly what’s involved in getting and staying accredited.
  • Learn how to garner support from the boss to pursue accreditation.
  • Learn how to best encourage your colleagues to pursue accreditation.
  • Learn how to put the APR to use to boost your career and improve your practice.
  • Share why the APR has been in place for fifty years.


Michele Hujber, APR, founder and president, Huber Public Relations

Photo of Michele Hujber, APR

Michele Hujber, APR, is founder and president of Huber Public Relations. She is an Accredited in Public Relations (APR) professional who helps businesses and organizations design and deliver effective messages. She has worked with associations, as well as food industry, higher education, economic development, marketing and information technology organizations.



Susan Walton, APR, vice president for university and public affairs, University of North Dakota

Susan Walton, APR, is vice president for university and public affairs at the University of North Dakota. Since 2006, Walton has been a faculty member in the Brigham Young University (BYU) department of communications. She worked for nearly 20 years in public relations and communications in higher education, and for Fortune 500 companies, including The Dow Chemical Company, where she completed a nearly two-year assignment in Switzerland managing European and global plastics communications.

Grace Leong, APR, managing partner, Hunter Public Relations

Photo of Grace Leong, APR

Leong has 23 years of experience creating and implementing award-winning marketing communication plans that engage consumers, deliver sales results and drive brand equity. Her clients include Kraft Foods, Campbell Soup Company, Johnson & Johnson and Hasbro.


Steve Zenofsky, APR, Fellow PRSA, assistant vice president and manager of public relations, FM Global

Photo of Steve Zenofsky, APR, Fellow PRSA

With more than two decades of experience in corporate, nonprofit and health care, Zenofsky oversees public relations strategy, execution and reputation management for FM Global, one of the world’s largest business property insurers. He is immediate past chair of PRSA’s Corporate Communications Section and sits on PRSA’s Accreditation Marketing Committee. He also serves on the Conference Board’s Council on Corporate Communications Strategy II executive committee.



Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.