Building Today’s Career Path — Part 1


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Categories: Executive Level, Leadership & Management

If you want to be successful and you don’t have the right credentials, you have to improvise. Gain unconventional advice from Fred Cook, CEO of GolinHarris, who will share the street smarts he gained from a lifetime of uncommon experiences that include time spent as an Italian leather salesman, rock-and-roll executive, cross-country tour guide and doorman at a four-star hotel. Cook will share the lessons that inspired his corporate career, and:

  • The inspiration you can gain from getting out of your comfort zone.
  • The advantage of thinking global in terms of competing worldwide.
  • The value of colleagues and unlikely comrades as you build an entourage.


Frederick H. Cook, Fellow PRSA, CEO, Golin

Photo of Frederick H. Cook, Fellow PRSA

In addition to being CEO at Golin, Cook is the director of the USC Center for Public Relations (CPR) and a Professor of Professional Practice in the Annenberg School. As the director of CPR, he connects businesses, agencies, academics and students to advance the study and practice of public relations through research, education and innovation. 


Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.