Social Media Measurement for the Rest of Us

Learn How to Incorporate Measurement Principles

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Social Media

Social media is here to stay, and that means we have to be able to measure it along with the rest of our public relations initiatives. But today, we have a plethora of measurement tools — so many that we don’t know what to do with most of them. In addition, the case studies often cited are from big brands that have larger than usual budgets to measure the efforts. So, what do the rest of us do? Is there a way to measure our efforts effectively and that doesn’t break the bank?

In this webinar you will:

  • Learn (or reinforce) what good and bad measurement entails.
  • Get an overview of some of the most effective measurement tools available today.
  • Review case studies that used social media measurement to show its impact on organizational objectives.
  • Learn how to incorporate these measurement principles in your own work.


Shonali Burke, ABC, president and CEO, Shonali Burke Consulting, Inc.

Photo of Shonali Burke, ABC

Burke was named in PRWeek’s inaugural top “40 Under 40" list of U.S.-based public relations professionals, and is considered one of 25 women that rock social media. She also is publisher of the popular public relations and digital media blog, "Waxing UnLyrical," as well as an adjunct faculty member at Johns Hopkins University, where she teaches a course on “not-for-profits in the digital age” in its Master of Arts in Communication program. 



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.