Driving Employee Engagement

15 Keys to a World Class Agency Culture

Hosted by the Counselors Academy.

This section webinar is not currently available. Email the Sections Department to inquire about future availability of this program.

Categories: Executive Level, Leadership & Management

This program covers learnings from the Green Goldfish Project and the book, “What’s Your Green Goldfish?” The Green Goldfish Project is a quest to find 1,001 examples of unexpected bonuses for employees and how to use them to make employees happy. They help differentiate a company, increase employee retention and drive positive word-of-mouth. We’ll review the 15 types of “Green Goldfish,” and how these little signature extras for employees can drive engagement and reinforce culture. Learn why:

  • Showing you care drives engagement.
  • Engagement is key to growth.
  • The ingredients of a “Green Goldfish” create a stable environment, build high-functioning teams and empower employees to do great things.


Stan Phelps, founder, 9 INCH marketing

Photo of Stan Phelps

Phelps, JD/MBA, is an author, professor, popular keynote speaker and the founder of consultancy, 9 INCH marketing. Phelps’ 20-year marketing background includes leadership roles with adidas, International Management Group, the PGA of America and Synergy Events. Phelps is the author of “What’s Your Purple Goldfish – 12 Ways to Win Customers and Influence Word of Mouth,” and “What’s Your Green Goldfish – Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture.”


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.