What Your Boss Wants From You but Won’t Tell You

Seven Unspoken Rules New Pros Can Follow to Dazzle Management and Earn Respect, Raises and Promotions

Hosted by the New Professionals Section.

This section webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Leadership & Management

Michael Smart coaches public relations executives who look to him for help solving their most pressing and common challenges. Often, these senior PR pros express concerns about junior employees that they can’t or won’t deliver directly to the employees themselves. In this webinar, you’ll hear PR executives’ most common frustrations — and how to avoid them.

You’ll also learn:

  • How to avoid unknowingly committing the most common errors that drive PR bosses crazy.


Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Smart has been landing top-tier coverage for 15 years. He also has trained more than 7,000 communicators across the globe on how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has been among the top-rated presenters at the PRSA International Conference three times.



Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.