Tips for Managing Your Scholarly Research Agenda

An Educators Academy Live Discussion

Hosted by the Educators Academy.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Techniques & Tactics

Today’s educators are expected to engage in teaching, research and service, and we can all benefit from sharing ideas for integrating these aspects of our jobs. Additionally, when practitioners transition to faculty members, the ideal candidate may have a blend of professional and academic backgrounds, but no scholarly academic record.
In this brown bag teleconference, panelists will share best practices on how to develop and stick to a research plan, as well as tips for publishing in appropriate peer-reviewed journals. Attendees can ask questions and share their own experiences in the process.


Marcia DiStaso, Ph.D., APR, associate professor, Penn State

Photo of Marcia DiStaso, Ph.D., APR

Marcia DiStaso is an associate professor of public relations in the College of Communications at Penn State. She is also Director of the Institute for Public Relations Digital Media Research Center, co-chair of the Commission on Public Relations, a senior research fellow for the Arthur W. Page Center, a Section Council co-chair, the immediate past chair of the PRSA Educators Academy, and a past chair of the PRSA Financial Communications Section and PRSA National Research Committee.



Hilary Sisco, Ph.D., APR, associate professor, Quinnipiac University

Photo of Hilary Sisco, Ph.D., APR

Dr. Fussell Sisco has published 15 refereed journal articles in various premier academic journals in public relations and mass communication, and has presented 30 refereed research papers at international and national conferences. Her research agenda focuses on nonprofit organizations and crisis communication, having previously worked in nonprofit and higher education public relations. She is the vice-chair of the National Work, Life and Gender Issues Committee of the Public Relations Society of America.


Bey-Ling Sha, Ph.D., APR, professor and director, School of Journalism & Media Studies, San Diego State University

Photo of Bey-Ling Sha, Ph.D., APR

Sha’s scholarly work has been published in numerous top-tier journals, and she has won research honors from every major communication and public relations association. Her teaching honors include PRSA’s 2012 Outstanding Educator of the Year, San Diego State University’s 2007 Outstanding Faculty Award and the University of Maryland’s 2004 Outstanding Faculty Award. Sha is the 2014 chair of the Universal Accreditation Board, which oversees the world’s largest certification program in public relations. She was the 2010 and 2011 chair of PRSA’s National Committee on Work, Life and Gender. With Glen Broom, she is co-author of the 11th edition of "Cutlip & Center’s Effective Public Relations" (Pearson).