Blogging for Your Brand

How to Leverage a Blog to Elevate Your Brand

This workshop is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Social Media

Join communications specialist Allison Steinberg and discover how to leverage a blog to elevate your brand awareness, build loyalty and earn media coverage unattainable through traditional outreach.

Discover user-friendly resources to maximize your brand’s storytelling and create a deeper level of engagement with your internal and external audiences. Gain a strong understanding of the benefits of content marketing, as well as tips and tricks for creating and maintaining your own blog to maximize your brand’s exposure. You’ll learn:

  • The importance of storytelling for your brand and what stories to tell.
  • Easy-to-manage tools to create and maintain a blog.
  • How to attract a larger audience with cross-marketed content that sings in social media.
  • Content marketing tips and tricks to entice reporters.
  • SEO skills to maximize your brand’s exposure.
  • How to measure real results, watching conversions and increasing visibility.


Allison Steinberg, communications director, Empire State Pride Agenda

Steinberg oversees all communications efforts for the organization and its many facets, including harnessing traditional and social media to tell the stories of the Pride Agenda’s important work in furthering equality and justice for LGBT New Yorkers and their families. She has more than a decade of journalism, public relations and digital communications experience, including as a spokesperson for JetBlue, where she created and authored the company’s official blog, BlueTales.


Participants earn 1.0 APR Maintenance Credit for a half-day course. Learn more about Accreditation maintenance.