Movement Marketing

Align Your Cause to Inspire Member Giving

Hosted by the Association/Nonprofit Section.

This section webinar is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Communication Strategy

Movement Marketing is a new marketing model that is built upon an idea that is on the rise in culture. By curating that idea and blending it with an organization’s motives and core values, nonprofits can have a more authentic awareness campaign that inspires people to act. Rather than “tune out” traditional fundraising and marketing efforts, audiences engage deeper and gain respect for the brand or organization.

In this session, you will learn:

  • How to move from traditional marketing brainstorms and product-centric engagements to culturally-centered movements about the group.
  • How to listen for, identify, and curate an idea that is on the rise in culture.
  • How to connect and align the cause of your nonprofit to the movement.
  • Steps for creating a movement marketing program.


Brian Cross, co-founder, managing partner and director of rocket science, Elasticity

Cross is also the executive director of Fund St. Louis, a community crowdfunding not-for-profit organization focused on seed capital support for startup and early stage small businesses in the St. Louis region. Additionally, he is the co-founder of Rally Saint Louis, a nonprofit organization focused on citizen-led crowdfunding for a better region. He has more than 18 years of experience leading online marketing and outreach strategy, mobile programs and social media campaigns for Fortune 500, government, NGO, and NFP organizations.

Chris Sommers, co-founder, Givver

Sommers is a seasoned technologist, turned restaurateur and turned technologist. After his career in the high-tech sector ended after seven years at, Sommers opened his first restaurant, Pi, on 3.14 in 2008. He recently returned to his roots in tech with another new startup, Sqwid, as well as co-founded Givver with Tom Carnahan. He is a board member and adviser to several nonprofits, and was recognized as a “40 Under 40” winner by the St. Louis Business Journal. The national New Leaders Council also awarded him with its “40 Under 40 Award” for his efforts as a progressive entrepreneur.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.