Finding the “R” in ROI

Structuring Your Measurement Program to Deliver the Goods

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Measurement & ROI

Simply measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it — how it increases revenue or reduces expenses. Everyone wants to know the ROI of their communications programs, but you can’t find it if you don’t set up your measurement program correctly. Did your program increase revenues, decrease expenses or build relationships? You can answer these questions with the right metrics and tools.

In this session, you will:

  • Learn about an eight-step measurement process, from objective-setting to return.
  • Walk through the AMEC Valid Metrics Framework to understand your options.
  • Gain tools and metric suggestions at each step in the process.
  • Understand a simple process for correlating media coverage to business outcomes.
  • Learn cool, easy measures of financial return and cost-efficiencies.


Angela Jeffrey, APR, director U.S., strategy, Salience Insight

Photo of Angela Jeffrey, APR

Jeffrey has 20 years of experience in public relations, and more than a dozen years in media research. She is among the first in the industry to work with business scientists to link media coverage to business outcomes through correlation research. As a member of the IPR Measurement Commission and AMEC, Jeffrey frequently speaks and writes on these topics, and has just been inducted into the PR News Measurement Hall of Fame.



Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.