Announcing News in the Social Media Era

With or Without a Press Release

This workshop is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Techniques & Tactics

We live in a post-press release apocalyptic world. Journalists and readers are finding news in new ways, while social media is quickly making traditional methods of releasing news irrelevant. Learn how to make a big splash with or without a press release.
In this session, you’ll learn how to:

  • Set goals and expectations.
  • Define a strategy to focus your efforts.
  • Write an effective press release or modern alternative.
  • Build a media list and conduct effective, “non-spammy” outreach.
  • Track and leverage coverage.


Gregory Galant, CEO and co-founder, Muck Rack

Photo of Gregory Galant

Galant is CEO and co-founder of Muck Rack, the leading network for journalists to connect with sources on social media, and “one of the most useful tools ever invented for media professionals,” according to the blog, TheNextWeb. Galant is also the co-creator and executive producer of The Shorty Awards, which honor the best of social media.



Participants with the APR credential earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.