How to Run a Financially Healthy Communications Agency

Hosted by the Counselors Academy.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Leadership & Management

Darryl Salerno, president of Second Quadrant Solutions, will help agency leaders understand critical numbers behind the agency's financials: what you need to track, what those numbers should be and how to make corrections when you're off balance. He will discuss how to engage clients as partners to ensure compensation is commensurate with work produced.
In this session, you will learn about engaging topics, such as:

  • Understanding the critical ratios that drive a healthy agency.
  • Controlling over-servicing.
  • Managing retainers more effectively.

Please note that you must be an active member of the Counselors Academy Section to register for this brown bag discussion. PRSA members, join the Counselors Academy Section today.



Darryl Salerno, president, Second Quadrant Solutions

Photo of Darryl Salerno

Salerno has spent more than 30 years in the management of public relations agencies. Previously, he served as chairman and CEO at Magnet Communications, CFO at Edelman and Ruder Finn, and was a member of the board of directors at Burson-Marsteller. He is a member of PRSA’s Counselors Academy, American Mensa and The Mathematical Association of America. 


Lisa Gerber, president, Big Leap Creative

Photo of Lisa Gerber

Lisa Gerber launched Big Leap Creative in 2004 after leaving her ski resort marketing job. As communications quickly migrated to digital, Gerber expanded her business and clientele internationally, thanks to speaking, blogging and networking (both on and offline). She and her virtual team guide brands to be better at communication so they get discovered by the right people at the right time, and convert them into brand loyalists.