Rethinking the Journey to Public Relations Leadership and the Role Technology Will Have

Hosted by the Technology Section.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Leadership & Management

Join hosts Michael Kelly, CEO of GigaMarketing/GigaCommunication, and Bill Wiersma, founder and principal of Wiersma and Associates, for this PRSA brown bag discussion focusing on the current role of public relations from the outside in. You’ll learn which professional development goals, mindsets and tools can improve leadership skills and ensure success at every career step for technology PR professionals.
In this session, attendees will:

  • Learn the steps PRSA is taking to help practitioners rethink the journey to PR leadership.
  • Determine the unique role of technology in redefining and reinvigorating the PR and communications industries.
  • Learn a substantive approach to enhancing success.


Michael Kelly, SNCR Fellow, CEO, GigaMarketing/GigaCommunication


Bill Wiersma, founder and principal, Wiersma and Associates, LLC.

Photo of Bill Wiersma

Wiersma, author of the highly acclaimed books "The Power of Professionalism — The Seven Mind-Sets That Drive Performance and Build Trust" and “The Big AHA-Breakthroughs in Resolving and Preventing Workplace Conflict,” is founder and principal of Wiersma and Associates, a management consulting and training firm. He previously was a director in a Fortune 200 organization, and was a board member and president of a privately held technology company focused on emerging markets. His consulting work includes Fortune 1000 organizations, as well as organizations in the professional services sector.