Travel and Tourism Advocacy

Engaging in Politics and Policies

Hosted by the Travel & Tourism Section.

This interactive discussion is not currently available. Email the Professional Interest Sections Department to inquire about future availability of this program.

Categories: Emerging Trends, Leadership & Management

How and why public relations professionals should be aware of and involved in travel and tourism politics and policies.

In recent years, executive order has implemented several initiatives to significantly increase travel and tourism in the United States, but there still remain a number of legislative issues affecting the travel industry. During this special 60-minute brown bag teleseminar, our all-star panelists will share what global and local issues are currently affecting the travel industry, as well as what might be on the horizon. You’ll learn how these current and potential issues may negatively impact your area of business, and how to be prepared. In addition, you will be given insight and direction on how to serve as a key advocate and voice for the travel and tourism industry in the political spectrum.

Please note that you must be an active member of the Travel & Tourism Section to register for this brown bag discussion. PRSA members, join the Travel & Tourism Section today.


John Severini, president and CEO, California Travel Association

Photo of John Severini

Severini has over 25 years of senior executive experience in a variety of tourism sectors. His organization is the only collective advocacy voice for travel, tourism and hospitality in California, and is comprised of business and organizations representing all sectors of tourism. His experience includes the airline and cruise line industry, and he was also an executive with Disney. Additionally, he held the position of president of Trafalgar Tours USA — one of the leading and largest tour companies in the country.

Kristen Jarnagin, senior vice president, communications, Arizona Lodging & Tourism Association

Photo of Kristen Jarnagin

Jarnagin has spent more than a decade honing her expertise in travel and tourism public relations. She has worked in every facet from agency, to director of media relations at the Arizona Office of Tourism, to director of public relations for a luxury resort and five-star restaurant, to her current role. Kristen is a past chair the PRSA Travel and Tourism Section.

Mike Fullerton, director of public affairs, Brand USA

Photo of Mike Fullerton

Fullerton keeps key stakeholders and others apprised of the work of Brand USA by responding to requests for information and providing timely updates. Mike has spent nearly a decade of service in the United States federal government at the U.S. Department of Homeland Security and the U.S. Department of Commerce. While at both departments, Mike worked with Congress, governors, mayors, law enforcement, international partners and the private sector.