Re-Inventing Corporate Financial Reporting

Sustainability Enters the Picture — Big Time!

Hosted by:

  • Financial Communications Section
  • Global Affairs Committee
This section webinar is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Emerging Trends

Many companies around the world are piloting the framework for integrating environmental, social and governance (ESG) information into traditional financial reporting. What does this mean for communicators?

In this session, you’ll hear from a panel of experts representing the International Integrated Reporting Council (IIRC), the PRSA Global Affairs Committee and the PRSA Financial Communications Section on how integrated reporting impacts the ability of key stakeholders to project a company’s long-term prospects. They’ll also discuss:

  • Which companies are leading in integrated reporting.
  • Your role as a communications professional in this effort.
  • How financial analysts perceive this coming wave of “materiality.”

This webinar will be led by panel of experts representing the International Integrated Reporting Council (IIRC), the PRSA Global Affairs Committee and the PRSA Financial Communications Section.


Kathyrn Caulfield, vice president, global corporate communications, corporate social responsibility and crisis management        , The Clorox Company

Photo of Kathyrn Caulfield

Caulfield directs the company's global corporate communications, corporate responsibility and crisis management practices. She represented the company in the IIRC 2013 Framework launch day program (events in 12 countries in a 16 hour span). Prior to joining Clorox in 2000, she spent most of her career in the fashion and retail industries, including a stint in communications with Gap Inc. and five years managing a private fashion college.

Paul Druckman, CEO, International Integrated Reporting Council (IIRC)

Druckman is well known and respected in business and in the accounting profession worldwide. Following an entrepreneurial career in the software industry, he operated as a non?executive chairman and director for companies in a variety of sectors until taking over the IIRC post. He was formerly a director of the U.K. Financial Reporting Council, member of the City Takeover Panel and president of the Institute of Chartered Accountants in England and Wales (ICAEW). His high-profile work on sustainability matters has included chairing The Prince’s Accounting for Sustainability Project (A4S) Executive Board and the FEE Sustainability Group.

John L. Paluszek, APR, Fellow PRSA, senior counsel, Ketchum

Photo of John L. Paluszek, APR, Fellow PRSA

Paluszek specializes in reputation management and corporate responsibility. He is a past chair of The Global Alliance for Public Relations and Communication Management, liaison to the United Nations for the Global Alliance and PRSA, and a public relations representative on the IIRC communications committee.


Katerina Tsetsura, Ph.D., associate professor, strategic communication, Gaylord College of Journalism and Mass Communication, University of Oklahoma

Photo of Katerina Tsetsura, Ph.D.

Tsetsura has more than 70 peer-reviewed publications. She has worked in journalism, public relations and advertising in Russia and the USA. Tsetsura continues to provide strategic counseling to agencies, companies and organizations around the world in the areas of strategic planning and issue monitoring. Tsetsura is a chair of the PRSA Global Affairs Committee and is a member of editorial boards of several leading journals in the field, including Communication Theory and PR Journal.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.