Real-Time PR

How Smart Brands Are Transforming Audience Engagement

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Category: Social Media

In an age where attention spans are decreasing, news cycles are shrinking and audiences are interacting on global events as they unfold, smart brands are reshaping expectations of customer engagement.

Welcome to real-time PR, where thoughtful, witty and unexpected interactions between brands and their customers occur not as discrete campaigns, but as constantly flowing and ever-changing conversations. Through up-to-the-minute examples from global brands and entrepreneurial upstarts alike, you will:

  • Uncover approaches that will help you capitalize on this explosive trend and give you a measurable jump on competitors.
  • Discover how brands are already successfully incorporating real-time engagement that is leading to a new breed of high-impact outcomes.
  • Learn how real-time communications can help you drive sales and loyalty among key audiences.
  • Adopt the boundary-breaking mindset that will help you succeed in this environment.


Mike McDougall, APR, Fellow PRSA, president, McDougall Communications

Photo of Mike McDougall, APR, Fellow PRSA

McDougall has served in senior corporate and agency roles for the past two decades. He is the former global vice president of corporate communications and public affairs for Bausch & Lomb Incorporated, and was director of Worldwide Public Relations for Eastman Kodak Company.



Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.