Using SWOT in the Decision-Making Process

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Accreditation Preparation & Maintenance

How do you know where to go if you don’t know where you are? A SWOT analysis is an effective tool for identifying a company’s current Strengths, Weaknesses, Opportunities and Threats, and helps strategists understand what could lead to or prohibit the achievement of a stated objective.

In this webinar, you will:

  • Learn how this research tool can improve strategic communications planning.
  • Follow a road map of an example SWOT analysis.
  • See how honing this management skill will enhance your value as a PR professional.


Amy Beisel Hill, APR, communications director, Pennsylvania Catholic Conference (PCC)

Photo of Amy Beisel Hill, APR

Amy Beisel Hill, APR, communications director for the Pennsylvania Catholic Conference (PCC), facilitates the computer-based Examination preparation (Days 2 and 3).

Bob Saline, APR, Fellow PRSA, president and CEO, PRWorks, Inc.

Photo of Bob Saline, APR, Fellow PRSA

Saline is also the current Accreditation co-chair for the PRSA Central Pennsylvania Chapter. His areas of expertise include strategic communications and research, issues management and media coaching.



Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.