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Managing Intense Media Scrutiny

Tactics for Effective News Media and Social Media Relations During a Crisis

This course is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Crisis & Reputation, Media Relations

When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.

Go behind the scenes to hear how actual crises were handled, and participate in group breakout sessions to work on realistic scenarios and practice lessons learned. You’ll receive tested guidelines, checklists and templates to help you quickly build a new crisis communications plan or improve an existing plan. You’ll also evaluate the benefits and pitfalls of engaging on Twitter, Facebook, YouTube and other social media channels during a crisis, as well as gain understanding of when to arrange media interviews versus issuing written statements. You’ll also learn how to:

  • Be more confident in your crisis communications abilities.
  • Take a lead role in guiding executive decision-making in a crisis.
  • Work with demanding reporters and bloggers.
  • Prepare key messages that convey empathy, not just the facts.
  • Quickly reach important internal and external stakeholders.
  • Prepare spokespeople for difficult interviews, town hall meetings and presentations.


Joan Gladstone, APR, Fellow PRSA, president & ceo, Gladstone International, Inc.

Photo of Joan Gladstone, APR, Fellow PRSA Gladstone is CEO of Gladstone International, a nationally recognized crisis communications firm. Over the past 20 years, she has managed product recalls, labor strikes, toxic spills, high-profile lawsuits, municipal bankruptcies, political protests, media investigations and more for corporations, cities, public agencies and nonprofits. She has presented more than 500 workshops on crisis communications topics, and trained more than 3,500 leaders to manage difficult media interviews.

Participants earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.


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