The Digital PR Strategist's Toolkit

Working Smarter in the Ever-Changing Communications Landscape

This workshop is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Communication Strategy, Social Media

Note: the session scheduled for Nov. 18, 2016, has been cancelled. We apologize for any inconvenience.

Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Join Shonali Burke, ABC, acclaimed and award-winning social public relations strategist, for a deep dive into the skills and tools public relations professionals need to stay abreast of in the digital age. This intensive, one-day training will:

  • Examine the trends in digital media and give you practical ways to use some of the more popular tools available today.
  • Provide you with a working session for updating or adapting your communication strategy to include digital platforms.
  • Teach you the smart way to measure your results and show the value of public relations to your C-suite.

Materials and lunch provided.



If you have any special need(s), please contact or (212) 460-1400 as far in advance of the program as practicable so that we may address your request. 


Shonali Burke, ABC, president and CEO, Shonali Burke Consulting, Inc.

Photo of Shonali Burke, ABC

Shonali Burke, ABC, is the award-winning president and CEO of Shonali Burke Consulting, Inc., which uses research-based, outcome-focused social public relations to take your business communications from corporate codswallop to community cool (TM). She was named to PRWeek’s inaugural list of  “Top 40 Under 40” U.S. public relations professionals, and is an honoree of IPR’s Jack Felton Golden Ruler Awards for excellence in public relations measurement. She founded the #measurePR Twitter chat and also teaches at Johns Hopkins University.



Participants with the APR credential earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.