The Art of Working With Production Companies

Best Practices for Pitching and Negotiating Coverage for Your Destination

Hosted by the Travel & Tourism Section.

This section webinar is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Techniques & Tactics

Getting featured on television or on the big screen in a theater is one of the sexiest ways to garner exposure for your brand. However, that task is often easier said than done. What does is take to get the most popular shows on television to your city, or to land a major motion picture for your destination? Is having a good story enough, or are producers looking for more than just a unique and beautiful backdrop?

Our panel of experts will share best practices and case studies on how CVBs, hotels/resorts, activities/attractions, restaurants and other businesses can effectively work with production companies to generate invaluable coverage through television and movie exposure.

In this session, you will:

  • Learn how to “think like a producer” to properly pitch your destination.
  • Gain a better understanding of how the television and movie industries work.
  • Receive tips on how to work with production teams to shape your destination’s story.
  • Receive useful insights on working with industry partners to make seemingly impossible opportunities a reality.


Maria Carrera, line producer of development, Match/Cut Productions

Carrera also works on high-end commercials and advertising projects, and retains the role of coordinating producer of “Diners, Drive-ins and Dives” under MCP’s partnership with Citizen Pictures. A graduate of the University of Minnesota, Carrera moved from the freelance world into a staff gig in 2007, beginning her work in television. She quickly proved herself irreplaceable and became the senior production manager of “Diners, Drive-ins and Dives.” Her credits include the award-winning PSA, “The Man with the Golden Sun,” the nationwide “Local Dives” campaign by HTC Phones, and the GSN television series “Pure Gold.”

Meghann Gibbons, communications director, Georgia Aquarium

Gibbons is responsible for the communications strategy to builds its reputation as the largest and most engaging aquarium experience in the world, and drive attendance. She oversees the development and implementation of the strategic publicity, media and communications plans for three facilities; and manages all feature film productions, including projects with Tyler Perry Studios, Disney and Lionsgate.

Darlene Morikawa, director of public relations/communications, Hawaii Visitors & Convention Bureau (HVCB)

Morikawa is responsible for supervising promotional and public relations activities across North America. This includes annual strategic planning with the execution of leisure travel initiatives, and Meetings, Conventions, and Incentives (MCI) programs that stimulate travel to the Hawaiian Islands. Representing one of the leading tropical travel destinations in the world, the team’s ongoing objectives are to identify opportunities to reach the Hawaii target traveler to promote the Hawaiian Islands across the ever-evolving media landscape, with a keen focus on delivery metrics.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.