Stop Selling, Start Attracting: Get the Clients You Want Through Attraction Marketing

A Counselors Academy Section Brown Bag Discussion

Hosted by the Counselors Academy.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Leadership & Management

New business is the lifeblood of all agencies. The key to long-term success comes from building an attraction marketing strategy. Eric Morgenstern, founder of Morningstar Communications, will discuss a five-step attraction marketing program to get your phone ringing with the right prospects for your business.

Morningstar Communications integrates positioning, messaging and personal brand building techniques to help your business grow. Eric knows attraction marketing works – he can attribute 94 percent of Morningstar Communications’ new business to it. Eric’s educational, yet entertaining style, spiced with real world anecdotes and stories will provide you with immediate take-home value. Adopting this proven five-step program will get your phone ringing with the right prospects for your business:

  • Own a position of excellence, not difference.
  • Market continuously, leveraging your strengths.
  • Build the “Brand Called You.”
  • Intentionally network – the right way.
  • Hone your “triage skills” as you qualify prospects.

Please note that you must be an active member of the New Professionals Section to register for this brown bag discussion. PRSA members, join the Counselor Academy Section today.


Photo of Eric M. Morgenstern, APR, Fellow PRSA

A frequent speaker on both local and national levels, Morgenstern is highly regarded by colleagues and the community at-large. He is one of only 13 SAGE (Strategic Advisors for Growth and Excellence) Counselors within the Counselors Academy section of PRSA. He also served on the executive committee. He was elected to the PRSA College of Fellows in 2001. Prior to Morningstar Communications, he was president of a large Kansas City agency, manager of public information at Hallmark Cards, Inc., and handled account management for the Y&R affiliate in Kansas City.