Make Your Copy More Creative

Paint Pictures in Your Readers’ Minds

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Categories: Techniques & Tactics, Writing

It’s not just fluff. Creative copy communicates more clearly, builds reader loyalty, creates a buzz for your topic and enhances credibility. Learn how to bring your messages to life with storytelling, wordplay and metaphor.

  • Find out where to find online tools that virtually twist phrases for you.
  • Uncover the question that will help your subject matter experts recall a story.
  • Learn a simple structure to use for crafting an effective anecdote.
  • Discover the four-step process for coming up with a creative metaphor.


Ann Wylie, president, Wylie Communications

Photo of Ann Wylie

Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.



Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.