Optimize 360: An Integrated Approach to Digital Marketing and PR

How a Content-Focused Digital Marketing and PR Strategy Can Grow Brand Visibility and Increase Sales

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Social Media

In today’s fast moving search and social Web, content flows in every direction throughout a variety of platforms, formats and devices. The mass adoption of social platforms has facilitated a revolution of information access, sharing and publishing. Now more than ever, creating content that influences growth in media and new business requires an integrated approach. This presentation will present a model of attract, engage and convert to help organizations optimize the performance of their content focused digital marketing and public relations programs:

  • Understand the future trends in online marketing and public relations.
  • Identify three major problems with most content marketing and social media efforts.
  • Present a new model for social content success everyone can understand: attract, engage, convert.


Lee Odden, CEO, TopRank Online Marketing

Photo of Lee Odden

Odden is also the author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.” He has more than 15 years of experience consulting some of the best-known Fortune 1,000 B2B and B2C companies, and fast-growing technology start-ups, ranging from McKesson to Marketo. Cited by The Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the Web.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.