Going Beyond the Press Kit

Bring Influencers Into the Brand Fold

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Media Relations

Put your press kits away. In today’s market, it takes more than just a press release and product sample to get the attention of national bloggers who want to touch and test products to prove their merit. Learn how to work with bloggers on a deeper level, straight from the mouth of a nationally recognized blogger.

  • Gain insight into the differences between media relations and blogger relations.
  • Discover how to bring influencers into the brand fold.
  • Learn how to maximize and measure your success.


Lisa Bialecki, director of integrated communications, Rust-Oleum

Photo of Lisa Bialecki

Bialecki oversees traditional advertising, digital and public relations. Prior to joining Rust-Oleum, she was a vice president with Edelman Worldwide.


Kate Riley, editor, Censational Girl

Photo of Kate Riley

Riley also writes a weekly design column for Better Homes and Gardens and her work has been featured in DIY Magazine and on the “Nate Berkus Show.”


Ashley Walters, APR, director of word-of-mouth marketing, Powerhouse Factories

Photo of Ashley Walters, APR

Walters has led social media, experiential and influencer marketing campaigns for clients like Chiquita, Febreze, Rust-Oleum and Shaw Floors, and earned accolades from AdAge for “Top Marketing Campaign of the Year” and “Best New Product Launch of the Year,” as well as dozens of industry awards from PRSA, PR Week and WOMMA. She also was the social media correspondent at the PRSA 2010 and 2011 International Conferences.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.