Quantifying the Value of Relationships

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Category: Measurement & ROI

Measuring the results of effective coalition building goes beyond the familiar media impressions, article counts and message penetration. But how do you demonstrate the value of connections? Get an inside look at a breakthrough influencer measurement approach that quantifies the depth of relationships forged, provides a benchmark to measure against in the future, and demonstrates progress toward goals.

  • Develop a baseline and ongoing tracking system to measure relationships and engagement among organizations.
  • Identify best practices for effective coalition development.
  • Create criteria to measure beyond common outputs, such as media coverage, click-throughs and event attendees, to demonstrate how actions deliver on objectives.


Marianne Eisenmann, head, research and analytics, Chandler Chicco Companies, part of inVentiv Health

Photo of Marianne Eisenmann

Eisenmann is an established thought leader in communications research and measurement. She was the recipient of the Jack Felton Golden Ruler Silver Merit Award, an AMEC Communication Effectiveness Award and PR Daily’s Best PR Research Award, recognizing her METRIC Model for measuring engagement. She and her co-authors received the Jackson Sharpe Award at the 2014 International Public Relations Research Conference (IPRRC) for their research on how to test the reliability of the traditional media standards. She also was included in PharmaVOICE’s 2012 list of the “100 Most Inspiring People” in the life sciences industry.


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