Not Playing Around

The Growing Opportunities for Games and Gamification in PR

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Category: Emerging Trends

Game dynamics can create deeper levels of stakeholder engagement and produce outcomes unlike anything you’ve seen before. Understanding the principles of gaming, and the reasons people devote so much time to playing them, can open a world of possibilities beyond these most fundamental applications of game-play to communication efforts.

  • Discover the elements of games and gamification that compel people to play, and how to apply those principles to public relations efforts.
  • Learn how social participation and alternate reality games can help overcome big communication dilemmas.
  • See why Facebook may be the best platform for a casual game that delivers a difficult message.
  • Learn how to make sure your gamification efforts don’t backfire.


Shel Holtz, ABC, principal, Holtz Communications + Technology

Photo of Shel Holtz, ABC

Holtz is also the co-host of For Immediate Release, the first and longest-running public relations-focused podcast. He is a Fellow and accredited member of IABC, a founding fellow of the Society for New Communication Research (SNCR), and a member of the external advisory board of The Mayo Clinic Center for Social Media.



Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.