Strategists are Made, Not Born: How to Grow Into a Strategist, not a Tactician

A New Professional Section Brown Bag Discussion

Hosted by the New Professionals Section.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Leadership & Management

As never before, public relations is being commoditized. Someone will always do a job for less. So how can you set yourself apart and help secure your future? Grow into a strategist, not a tactician.

Building a successful career isn’t about just honing your tactical skills. It’s about developing as a counselor who can build trusting relationships, gain the confidence of management quickly and reliably, and provide the high-level counsel executives want — and for which they’ll pay top dollar.

  • Learn proven ways to develop as a strategic counselor.
  • Acquire insights that characterize the best strategists.
  • Learn how top strategists/counselors set themselves apart.

Please note that you must be an active member of the PRSA New Professionals Section to register for this brown bag discussion. PRSA non-Section members, join the New Professionals Section today.


Roger Friedensen, APR, president and CEO, Forge Communications

For more than 25 years, Friedensen, has built an impressive career in public relations, crisis communications, brand management and strategic communications consulting.