Advanced Social Media for Government

Increase Your Reach With Your Publics

Hosted by the Public Affairs & Government Section.

This section webinar is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Social Media

Your agency has already launched social media and you are slowly gaining followers. Where do you go from here to maximize your social media program? This fast-paced and upbeat webinar goes beyond the basics, and uncovers the secrets to managing a successful social media presence and increasing your reach with the public. Learn from the tools and successful tactics used by other agencies.

Hosted by government social media adviser, Kristy Fifelski, aka “GovGirl,” this webinar will show you:

  • How to get citizens talking and engaging on your social accounts.
  • An overview of some of the newest social tools.
  • Tricks that have worked for other agencies.
  • Tips for long-term management of government social media.


Kristy Fifelski, founder and CEO, DigitalGov Group LLC

Fifelski  is a nationally-acclaimed speaker, trainer and adviser on digital strategy and social media. She formerly served on the board of directors of the National Association of Government Webmasters and worked in city government for more than 10 years. She most recently served as the Web manager for the city of Reno, Nev., earning several national awards for their Web and social media programs, and was voted Employee of the Year in 2008. Fifelski is also known as “GovGirl” in the industry as the host and creator of, a video blog about government. In her spare time, she teaches social media classes for small business at Truckee Meadows Community College. She holds a master’s degree in communication from Northern Illinois University, where she graduated with honors.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.