The Rising Power of Visual Content on Social Networks

Help Humanize Your Brand

Hosted by the Counselors Academy.

This section webinar is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Social Media

The speed of change in social media is intimidating, but certain trends emerge that can help guide marketers as they continue to promote their brands and seek to optimize their social presence. The importance of visual content has reached an explosive level, with all platforms impacted in various ways. In this webinar, we will explore how enhancements to social media platforms and the launches of new social networks have increased the importance of visual content, from G+ to Twitter brand pages to Facebook Timeline and more, and how this impacts a brands social marketing strategy.

You will learn:

  • How visual content can help humanize your brand and increase engagement.
  • A deep dive into Pinterest and why the platform is exploding and driving retail traffic.
  • Best practices around creating visual content to increase a brand’s fan engagement.


Jennifer MacLean, director, strategic development, Vitrue

MacLean spent nearly 10 years in brand management developing products and marketing programs for iconic American brands: Hanes, V8, Timex and Purina. Currently, MacLean is a strategic development director at Vitrue, the global leader and innovator of social enterprise software. Her focus is providing thought leadership and guidance for brands as they build their social foundation and ongoing strategic support to help them fully achieve their social goals and objectives.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.