The New PR is Spelled “Customer Service”

Create an Amazing Experience for Your Customers

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Category: Techniques & Tactics

Whether a multi-billion dollar company or a small mom-and-pop business, the new marketing and public relations starts with customer service. In this new age of broadcasting, your job is to give the customer such an amazing experience that they do your public relations for you. In this webinar, learn how:

  • Great customer service will translate into great sales and great public relations, every single time.
  • Customer service is simply about being one percent better than everyone else; you’ll learn how to get there.
  • To get your customer to do your public relations for you, for life.


Peter Shankman, founder, Help A Reporter Out (HARO)

Shankman also is vice president and small business evangelist. He’s worked with businesses small and large, including American Express, Sprint, Walt Disney World, Harrah’s Hotels and more, helping with smart marketing, public relations, advertising, customer service and social media. He has authored two books: “Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them” and “Customer Service: New Rules for a Social Media World.”


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.