Ethical Solutions to Questionable PR Practices



Hosted by the Board of Ethics and Professional Standards (BEPS).

Availability
This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Ethics, Crisis & Reputation

  • Understand how public relations crises can be avoided or mitigated through better ethical decision-making.
  • Dissect current cases in the news that raise ethical questions, and explore alternative approaches using the PRSA Code of Ethics.
  • Learn how to apply the PRSA Code of Ethics to any public relations situation.

Instructors

Dr. Deborah Silverman, APR, Fellow PRSA, associate professor of communication, Buffalo State College

Photo of Dr. Deborah Silverman, APR, Fellow PRSA

Dr. Silverman, current chair of the PRSA Board of Ethics and Professional Standards, frequently presents on ethics topics for students and practitioners at conferences and conducts research on public relations ethics issues.

  

Nance Larsen, APR, Fellow PRSA, chair, PRSA Board of Ethics and Professional Standards

Photo of Nance Larsen, APR, Fellow PRSA

Nance Larsen, APR, Fellow PRSA, is a public relations professional with more than 20 years of strategic communication experience. She is currently serving in her second year as chair of the PRSA Board of Ethics and Professional Standards (BEPS), previously serving as BEPS secretary from 2009–2015.

Larsen’s career spans an extensive background in marketing, branding, crisis/issues management, media relations and public relations for major consumer brands. Focus industries include sports/sporting goods, tourism, natural resources and transportation.

Since 2001, Larsen has served as an appointed member of Special Olympics Worldwide’s global volunteer crisis action team. In this capacity, Larsen was awarded the National Volunteer Service Award. As part of the PRSA Alaska Chapter, Larsen has served as APR chair, PRSSA liaison, Chapter vice president, Chapter president and Assembly delegate.

        

James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus, president, The Lukaszewski Group, a Division of Risdall Marketing Group

Photo of James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus

James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA, BEPS Emeritus, is president of The Lukaszewski Group, a division of Risdall Marketing Group. Considered America’s Crisis Guru®, his name appeared in Corporate Legal Times as one of “28 Experts to Call When All Hell Breaks Loose,” and in PR Week as one of 22 “crunch-time counselors who should be on speed dial in a crisis.” Lukaszewski has served on the PRSA National Board of Ethics and Professional Standards (BEPS) for more than 20 years.

           

Patricia T. Whalen, Ph.D., APR, president, Whalen Communications

Photo of Patricia T. Whalen, Ph.D., APR

Whalen is a consultant, educator and corporate trainer with more than 20 years of senior public relations and marketing experience.

Accreditation

Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.