Ethical Solutions to Questionable PR Practices



Hosted by the Board of Ethics and Professional Standards (BEPS).

Availability
This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Ethics, Crisis & Reputation

  • Understand how public relations crises can be avoided or mitigated through better ethical decision-making.
  • Dissect current cases in the news that raise ethical questions, and explore alternative approaches using the PRSA Code of Ethics.
  • Learn how to apply the PRSA Code of Ethics to any public relations situation.

Instructors

Dr. Deborah Silverman, APR, Fellow PRSA, associate professor of communication, Buffalo State College

Photo of Dr. Deborah Silverman, APR, Fellow PRSA

Dr. Silverman, current chair of the PRSA Board of Ethics and Professional Standards, frequently presents on ethics topics for students and practitioners at conferences and conducts research on public relations ethics issues.

  

Nance Larsen, APR, Fellow PRSA, chair, PRS Board of Ethics

Photo of Nance Larsen, APR, Fellow PRSA

Larsen, APR, Fellow PRSA, is a public relations professional with more than 20 years of strategic communication experience.

     

James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus, president, The Lukaszewski Group, a Division of Risdall Marketing Group

Photo of James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus

James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA, BEPS Emeritus, is president of The Lukaszewski Group, a division of Risdall Marketing Group. Considered America’s Crisis Guru®, his name appeared in Corporate Legal Times as one of “28 Experts to Call When All Hell Breaks Loose,” and in PR Week as one of 22 “crunch-time counselors who should be on speed dial in a crisis.” Lukaszewski has served on the PRSA National Board of Ethics and Professional Standards (BEPS) for more than 20 years.

           

Patricia T. Whalen, Ph.D., APR, president, Whalen Communications

Photo of Patricia T. Whalen, Ph.D., APR

Whalen is a consultant, educator and corporate trainer with more than 20 years of senior public relations and marketing experience.

Accreditation

Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.