Bringing the Power of PR to Brand Marketing

Drive Consumer Engagement With a Significant Brand Experience

This workshop is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Branding

Marketing a brand and building equity requires more than just communicating product benefits to consumers. Skilled marketing communications professionals can help create a significant brand experience that will deepen emotion and drive engagement.

Join instructor Grace Leong, APR, MBA, managing partner of Hunter Public Relations, for this half-day course that will be chock-full of case studies and engaging exercises that will help you understand how to build brands with public relations insights and strategies.


Photo of Grace Leong, APR

Leong has 23 years of experience creating and implementing award-winning marketing communication plans that engage consumers, deliver sales results and drive brand equity. Her clients include Kraft Foods, Campbell Soup Company, Johnson & Johnson and Hasbro.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a half-day course. Learn more about Accreditation maintenance.