Survey Tips and Traps

Best Practice Techniques for Developing and Conducting Actionable Surveys

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Techniques & Tactics

Having a SurveyMonkey account does not automatically result in meaningful survey research. In this webinar, you will learn straightforward, practical ways to get the most out of the research you conduct, with the least amount of time and money needed to benefit from the findings. You will learn:

  • How to determine the number of people to invite to take a survey and how to administer it.
  • How to report research findings in ways that are meaningful to management.
  • What not to do by analyzing other communicators’ efforts to identify the traps to avoid when conducting your own research.


Angela Sinickas, ABC, IABC Fellow

Photo of Angela Sinickas, ABC, IABC Fellow Angela Sinickas, ABC, IABC Fellow, is CEO of Sinickas Communications Inc., an international consulting firm that helps organizations plan and measure successful communication, including 25 percent of the Forbes’ Global 100 largest corporations. Sinickas is the author of the manual “How to Measure Your Communication Programs.”


Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.