Survey Tips and Traps

Best Practice Techniques for Developing and Conducting Actionable Surveys

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Techniques & Tactics

Having a SurveyMonkey account does not automatically result in meaningful survey research. In this webinar, you will learn straightforward, practical ways to get the most out of the research you conduct, with the least amount of time and money needed to benefit from the findings. You will learn:

  • How to determine the number of people to invite to take a survey and how to administer it.
  • How to report research findings in ways that are meaningful to management.
  • What not to do by analyzing other communicators’ efforts to identify the traps to avoid when conducting your own research.


Photo of Angela Sinickas, ABC, IABC Fellow

Angela Sinickas has been measuring communication over several decades in both corporate positions and for clients. Her practical approaches have led to promotions for herself and clients, as well as increased funding by senior leaders.  She has conducted research and training in 32 countries, written over 150 articles on research available at her website (, and written a manual, How to Measure Your Communication Programs.



Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.